About Us

There's a lot for kids out there.
We wanted to make something worth choosing.

Wizmo started from a simple question:

What would we want to bring into a child's world if we could start from scratch?

A child lying on a rug, resting their chin on their hand and looking up with a smile beside an open book

Because what becomes part of childhood matters

Kids today have no shortage of content. Another video. Another game. Another thing to keep them busy.

But we wanted more than content that simply keeps them busy - content that felt relevant to the children growing up around us, with characters, settings and stories they could see themselves in.

The things that stay with us from childhood are often much simpler - a story we asked to hear again and again, a character we made up, a silly song, a game that somehow lasted an entire afternoon.

That's the kind of childhood experience we want Wizmo to create.

The Wizmo player beside a fan of colourful Wizmo story cards

Things children genuinely look forward to. Things that spark curiosity, invite them to play, and help them discover something new along the way - without feeling like they're being taught.

And not everything needs a screen. Some of the best childhood moments happen when children are listening, imagining, playing and making things up for themselves.

We want Wizmo to feel both familiar and open-ended—rooted in India, but always open to the world.

Divya Rathi, founder of Wizmo

Building for the way childhood is changing

I care about the things that make it into a child's day—the stories they hear, the characters they remember, the things they ask to do “one more time.”

As a parent to two young kids, I know how much we want to give them the best—and still be there for the moments that matter. With so many choices for children today, finding the right ones isn't always easy.

I found myself wanting more: stories and characters that felt relevant to children growing up in India today, made with the quality and care I was looking for, and in formats that fit naturally into family life.

I believe technology can help—but it should add to a child's world, not take it over or become something they can't put down. It should be simple enough for children to use independently, while giving parents confidence in what they're bringing into their child's world. And it should leave room for children to play, imagine and discover on their own.

I've spent my career building businesses across consulting, commerce and technology, at Kearney, Uber, Flipkart, and Cars24. I'm an IIM Bangalore alumna.

Now I'm bringing that experience to something I care deeply about—building Wizmo.

Divya Rathi

Founder, Wizmo

A smiling girl holding the Wizmo player, surrounded by bubbles showing a princess, an astronaut, a mermaid and a dinosaur

A bigger world for growing minds

Original stories, memorable characters, music, discovery and worlds to explore - made for the way children grow up today.

Explore Wizmo